Study the information you gain through email tracking. Looking to make strides in your email effectiveness? Improve email communication with best practices They’re thinking about what you’ve proposed, and as they do, you can think more clearly about your next move. The next time they open your email, you’ll receive word again. When they open the email, you see a text and desktop notification come in letting you know. You know they haven’t opened your email yet you haven’t received a notification. You send a price proposal, and they don’t respond. With real time knowledge of when your email was opened, your recipient’s decision to read your email gives you information you’ll use to plan your next course of action. Email tracking, however, changes this dynamic. The sender, with no information until they receive a reply, is automatically in suspense. Usually in email communications, the recipient of an email has a bit of a leg up.
So, why use email tracking software? We’ve listed some of the best reasons below. A 2017 OMC report analyzing 1.5 billion emails found that a whopping 40% used email tracking software-including 99% of non-conversational emails! Which means it’s time to get on the bandwagon. Reap the benefits of tracking email opensīy now, email tracking has actually become pretty ubiquitous.
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